CJ ONSTYLE > cjonstyle | CJ ENM COMMERCE DIV.

CJ ONSTYLE has implemented 'multi-live' that breaks the boundaries between TV and mobile channels.
You can see the products and services of all channels on the application.
In particular, through shops specializing in fashion (Celebshop), living (Olive Market), and beauty (The Beauty) categories,
We provide lifestyle curation services to our customers.

FLAGSHIP STORE

CELEBSHOP

: ‘Celebshop’ is a fashion-oriented select store where you can discover the latest trends items as well as styling guides of experts.

OLIVE MARKET

: ‘Olive Market’ is a edited living mall specialized in both curation and trendy lifestyle goods for individuals.

THE BEAUTY

: ‘The Beauty’ is a total beauty shop where the beauty experts provide correct solution on any beauty problems.

MULTI-LIVE SHOPPING

LIVE SHOW

: Starting with Kids program ‘KIDS NOW’ CJ ENM COMMERCE DIV.’s live commerce have presented several mobile programs. ‘Celebshop LIVE’ for fashion and ‘The Beauty LIVE’ for beauty are one of the examples.

PICK THE CELL

: Influencer Commerce ‘PICK THE SELL’ is a special shopping contents with using influencer’s SNS accounts. Influencer sells certain products during the certain period of time. CJ ENM COMMERCE DIV. operates a tool market called 'PICK THE CELL' based on the recognition and influence of influencer in line with the trend of cell market expansion.

HISTORY OF MOBILE BUSINESS

2010

Launched 'CJmall' Mobile App and commercialization of mobile commerce for the first time in the industry
2011

Launched ‘CJmall’ Tablet App
2012

Launched 'O clock' App

Launched 'Baby O Diary' App

Launched 'Oz Mirror' App

CJmall won the grand prize in ‘Mobile Brand Awards’

Over 10 billion annual handling costs
2013

Applied mobile target ‘Push System’

Launched 'CJ Onmart' App

CJmall won the grand prize in ‘Mobile Brand Awards’ 2 years in a row.

O clock won the grand prize in ‘Smart App Awards’
2014

Exceeded Over 50 billion won in a month

Launched 'Olive Young' App
2015

Opened ‘O Shopping Plus’ page in the CJmall App
2016

Started Kakao Talk 'Talk Order' service
2017

Opened ‘O tour’ mobile page

Launched 'First Look' app

Launched mobile live channel 'Shock Live'
2018

Operated Mobile shopping creator contest 'Shock Audition'
2019

Operated ‘Shock audition 2’
2020

Launched influencer Commerce 'PICK THE CELL'
2021

Launched Live Shopping Platform ‘CJ ONSTYLE’